Red Flags Every Freelancer Should Navigate Carefully
Are you willing to work for discounts or "exposure"?
Navigating business and client relationships can be extremely tricky whether you’re a seasoned freelancer or just getting started. It’s often so time consuming learning the intricacies of a brand and understanding and bidding the scope of the project itself that we often miss red flags along the way.
Freelancers often find themselves wearing two hats: the creative, which is subjective and fulfilling, and the business owner, focused on the bottom line. These roles can shift client to client, project by project, sometimes overlapping, leading to tough decisions about project viability and rate adjustments.
Unfortunately, there’s no one-size-fits-all formula; it’s a nuanced process that improves with experience. Here are some common red flags I’ve encountered and how to handle them:
The Dreaded Discount for More Work Later
No. Full stop. Whenever I’ve heard this line, it usually signals that the client isn't ready or lacks the budget. More often than not, they don't return for additional work.
Working for Free (or Very Little) for “Exposure”
I only consider this if the time investment is minimal or if I have a special relationship with the person. For instance, I once helped a friend launch a non-profit without charging, believing the funds were better used for scholarships. If a project excites me, I might adjust my rates, but be prepared: clients will expect this every time.
Very Responsive Clients Who Go Quiet When Discussing Costs
This often indicates either budget constraints or a lack of confidence in the project's value. It’s essential to remain flexible and adjust your approach as necessary.
Providing Creative Strategy or Spec Work for Free
Providing an estimate is like a builder giving rough costs for a project; offering creative work is akin to an architect supplying detailed blueprints. Clients need to understand this crucial distinction.
Ignoring the Scope of Work
If a client wants to expand the project’s scope, make it clear that this will incur additional costs—it's straightforward.
Unwillingness to Negotiate Payment Terms
Some clients have rigid processes, while others may be more flexible. Always request a deposit; how they handle it is ultimately their concern.
Demanding In-Office Work
This often points to a control-oriented client. However, if building a relationship is your goal, consider accommodating some in-person meetings.
Discussing Competitor Offers
Clients are just looking for the best deal, so stay firm in your pricing.
Ultimately, practice makes perfect. The more relationships you build and the more conversations you have will help you navigate red flags like a seasoned veteran.
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